It’s tough competing against online merchants but there are many proven tools to prevent showrooming and capture more sales
Whatever one thinks about their social impact, smartphones undeniably have led to more savvy consumers armed with more information about the products and services they seek. Some will use their phone to research the best product to purchase from your business while others may use your store as a showroom only to then seek the cheapest price to purchase online or from a mass merchant. There are ways that you can proactively prevent customers from showrooming by selling them on the benefits of buying from you.
The publication below is part of the Resource Library at the American Independent Business Alliance. We thank our friends at AMIBA for their commitment to supporting local business nationwide.
Share
